A iniciativa chama-se #PinheiroBombeiro e consiste na possibilidade de alugar nesta quadra natalícia um pinheiro de Natal e contribuir para a manutenção das condições de trabalho dos bombeiros. Aveiro é uma das cidades aderentes.
Lançada pela startup Rnters, a iniciativa já vai na sua segunda edição e este ano estende-se a todo o país. Porto, Aveiro, Coimbra, Leiria e Faro são as novas cidades a contar com pontos de recolha de árvores de Natal solidárias.
Para ter um #PinheiroBombeiro basta aceder ao site oficial da iniciativa e alugá-lo por 17,5 euros ou 25 euros, dependendo do montante que se desejar doar à causa. De seguida é apenas preciso ir buscar a árvore nos pontos de recolha existentes por cidade.
Outra das novidades deste ano é a possibilidade de alugar enfeites de Natal, produzidos a partir de madeira sustentável ou cortiça.
Além do caráter solidário das doações, há ainda uma vertente sustentável e ambiental, uma vez que os pinheiros devolvidos depois das festividades são reaproveitados e transformados em biomassa, um recurso renovável de geração de energia.
Na primeira edição foram angariados mais de 17 mil euros, o suficiente para equipar todos os quartéis de bombeiros do distrito de Leiria com máscaras de combate aos incêndios. Ao todo foram alugados cerca de 1500 pinheiros.
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